MEET THE TEAM
ISABEL (Bel) VARELA
As the owner and master stylist, Isabel will not only suggest the best cut and color , but prides herself on educating her clients with techniques to best suit their new look. Professionally trained with Vidal Sassoon Academy, Bumble and Bumble University, Toni & Guy, and many other top brands in the business, Isabel continues to strive for excellence by continuing her education to bring the latest color and cut techniques and ideas to her clients
ERICA MARTIN
I am a Bay Area native. Born and raised in San Jose. In my spare time I balance being a mother to a loving energetic boy while remaining up to date with all things trendy - From the best facial to the hottest restaurant, and of course the latest fashion. I’m always ready to talk all things beauty.
My passion to become a hairstylist was sparked at an early age when I had my first professional salon experience. I knew in that moment that I wanted to pursue a career as a hairdresser in order to help others feel as beautiful and confident in themselves as I did that day.
Styling is one of my favorite aspects to focus on. My personal preference is beachy curls for a lived-in look, but I love being able to get creative while taking into account each client’s face shape, hair type/texture and skin tone to make a customized recommendation for the final result.
Are you ready for a unique and satisfying styling experience?
Book an appointment with me today.
Looking forward to having an opportunity to help you achieve your ultimate hair goals.
JESSICA ETTLEMAN
A San Jose native who began her career 14 years ago, Jessica is a cutting expert who employs a strict level of precision in every style she creates. Having attended Vidal Sassoon, Toni & Guy, and Bumble and Bumble University, Jessica developed an inspiration for creating eclectic and fresh styles that are esthetic for each and everyone of her clients.
Jayden Sa-tum Ning
"The connections I make with people have been a core value of mine throughout my career. Over time, I had the realization that trust is built by being transparent about myself, and being of service to others. Hair became the vehicle to continue to make even more meaningful connections. Through these connections, l am able to curate a customized hair design, infused with creative inspiration, and while considering life style suitability. I graduated from the academy for salon professionals and began my career working as stylist in Santana Row.
Although, I enjoyed various projects such as, photo shoots, fashions shows and event styling, my passion lies behind the chair, where I am free to explore possibilities and collaborating with my clients."-Namaste,Jayden
Laura Peña
Im a stylist with 9 years of experience behind the chair, specializing in dimensional color and custom blonding. All of my blonding services are specifically tailored to your hair and your desired results. I have continued
to grow and perfect my craft through continued education throughout the years. I have also received extension certifications from hot heads and Bellami. Currently, I offer sew in and k tip extension services. My goal is always to make sure you love your hair and have a relaxing, enjoyable experience!
Daniela Segura
I’m a detail-driven stylist with a genuine passion for creating polished, personalized results that help every client feel confident. I work with both men and women, offering everything from clean, classic men’s cuts to dimensional blonding and seamless extensions.
I’m committed to continuously evolving my craft—refining my techniques, exploring new trends, and helping clients step just outside their comfort zone in a way that feels natural and empowering. Every service I provide is thoughtfully tailored to enhance your individual style and lifestyle.
My approach behind the chair is equal parts focused and inviting. I bring a bubbly, easygoing energy to each appointment, creating an experience that feels relaxed, uplifting, and genuinely enjoyable.
As a single mom to an incredible 16-year-old, I understand the importance of connection, balance, and feeling seen. I carry that into my work by creating a space where you feel
dnmhair.square.site to grow and perfect my craft through continued education throughout the years. I have also received extension certifications from hot heads and Bellami. Currently, I offer sew in and k tip extension services. My goal is always to make sure you love your hair and have a relaxing, enjoyable experience!